Website design UI is an intricate discipline that dictates how users interact with your website and your brand. A good website should always focus on the user while they are on the site so that they can deliver a smooth and seamless user interface.
Below, we take a look at how you can deliver such an experience for a web design project.
Everything users need should be easily accessible
One of the most important rules to follow is to make everything easily accessible for the users. When people visit your website, they should be able to find everything they need quickly so that navigating through the site becomes easy. Otherwise, they will likely get frustrated and leave your site, thereby increasing your bounce rate.
This means that you should organize your tools using tabs, hover tooltips, shortcuts, etc. every option or button should be clearly labelled so as to avoid confusion.
Be smart about element placement and design
All the elements of your website should be well designed and strategically placed so that it supports a smooth UI. A common rule is that the most important functions should be placed at the top of the page so users don’t have to struggle to find them. They should also be larger and generally more prominent. When users scan a page, they usually go from left to right, and top to bottom, so make use of this when it comes to element placement.
Color and contrast, and whitespace are also important elements that can help guide users through your page.
Help users understand what is going on by giving feedback
By providing your users with feedback while they are on your site, you help them understand what is going on. For example, if they press a button that downloads something, you can notify them that the button was successfully clicked on by making the button appear to sink into the page. You can also let them know that the download is in progress by adding an icon that shows the download progress. The idea here is to assure your users by acknowledging that an action has been taken.
Follow design standards
This may sound simple and silly but it is something that many designers need to be reminded of. If design standards work well, there is no need to try something completely different. Visitors to your site are already used to certain design standards such as certain icons standing for something or element placements, and it’s best to carry over these standards to your site as well.