Overview

Macroplate

MacroPlate is a wholesome and healthful food delivery service. MacroPlate offers meal plans prepared by experts to help you achieve optimal fitness results. It also incorporates a robust error tracking system

Impediments Overcome

Challenges We Conquered

 

The client wanted to have a web application that allowed users to order subscription-based meal plans. These plans were to be inclusive of snacks and drinks. The client had already built a web application in Laravel 4.2 which involved just the subscription feature. These plans could not be modified and were not flexible enough for the users.

 

We wanted to implement additional features that would allow smoother operations for their team and the users of the system. They also wanted to ensure that the system was up-to-date and in touch with the latest technologies. As the user base grew, managing user requests manually proved to be a Herculean task.

Features of MacroPlate

Update Plan

Ability to update information (credit card, address etc), plans, add-ons, etc.

Gift and Invite

Added ability for users to give a healthy present to others. The receiver gets a free subscription to a meal plan.

Activity Tracking

A user interface where the administrator is able to see all the changes made by users to the subscriptions.

Affiliate Enablement

Ability to add affiliates to the system by creating an invite and through coupon codes to eventually bring in more business to the app.

Automated Logging

We devised a robust error tracking mechanism in the form of an automated log email or Slack notifications.

Increased Customer Conversions

Keep track of the sign-up process to monitor and optimize customer conversion rates.

Technolgies

Proposed Solution

We added different functionalities to correspond to the dynamic user needs and provided them with a panel where they could see all the changes in the form of a checklist. This was to ensure that each revision or update to a meal is taken into account. 

We also devised a robust error tracking mechanism in the form of automated log emails and Slack notifications. 

We added functionality to increase customer conversion rates by keeping track of the sign-up process. Additional to this, the ability to add affiliates to the system by creating an invite and through coupon codes to eventually bring in more business to the app was implemented.

We offered a solution to help provide consumers with freshly prepared meals from the culinary experts to help you achieve optimal fitness results. 

Read Articles

The World Health Organization estimates 80% of heart disease, stroke, and Type 2 diabetes cases could be prevented by diet and lifestyle changes.

Transformation with Design

UX In Shape

Prepare Meal Plans to Achieve Your Health Goals
Sumptuous Meal Plans by Experts
Track Your Macro
Integral Health Dashboard
Detailed Diet Plans
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