Bots have become an integral part of a good digital marketing strategy. Every smart marketer knows that with bots, you can do more in less time. By automating certain basic tasks using bots, a business can allocate their resources more efficiently, while also reaping all the benefits that bots can offer.
Below, we talk about these benefits and why they are worth considering for your digital marketing strategy.
· Helps you understand your customers better
Bots help to gain a better understanding of your customers as they provide an interactive way of engaging with customers. Besides, people feel much more comfortable sharing information with a bot than a real person. After collecting valuable data, they can even monitor customer behavior and look into their buying patterns so that businesses can plan their marketing strategies accordingly.
· Suggest and sell products
Today, more people are shopping online than ever before, which means there is a huge potential for bots in sales. In fact, many huge brands have already started using chatbots to suggest products and services to users based on an analysis of their purchasing patterns. So, in other words, bots can act as the user’s personal shopping assistant, suggesting products that they are likely to purchase.
For instance, H&M already uses bots in their app to suggest a personalized collection of products which a customer is likely to buy. Not only does this help increase sales, but it also reduces scrolling time for a customer.
· Follow up and engage with customers after-sale
It’s not just answering queries and suggesting products that bots are good for. They are used for outbound digital marketing as well. Even after the sale, bots can be sued to send follow up messages to customers and handle proactive customer engagement. This helps to ensure that your customers are satisfied with the product they have bought. It also shows customers that you really do care about their experience.
· Improves overall customer experience
Bots are great because they can be employed in so many ways that increase overall customer experience. When users land on your site, having a chatbot that can efficiently answer all their queries and help solve their problems is a huge plus. For this, it is important that you make the bot sound human while designing it. Bots also help to deliver a personalized experience to customers, which is a huge factor in the purchasing decision of customers.